Many SMEs are now turning to social media marketing in Kenya to bring in much needed customers. Even though many entrepreneurs know that there are potential gains by joining social media networks, how they design and implement their social media marketing strategies needs careful thought. We have been doing this for almost a year and we have learnt a lot that we wish to share with upcoming businesses.
Tips to Setting up Social Media Marketing in Kenya
The process of setting up social media marketing strategies should be outsourced for maximum results. This is because consulting firms specializing in social media have a wealth of experiences that firms can tap in to and get their campaigns bringing in sales within the shortest time possible.
Identify your social media marketing consultants based on their knowledge of the local market and how they deliver. This can be assessed during negotiations. Each organization is unique and so care must be taken when approaching different clients in various sectors of the economy. The choice should be based on willing to flex regulations allowing for innovations.
Challenges of Social Media Marketing in Kenya
There are many challenges afflicting social media marketing strategies. They stem from lack of qualified social media marketers to technological issues rendering your social media presence inadequate. We also realize that the business community is still skeptical in as far as the potential of social media marketing in Kenya is concerned. The market needs to train social media professionals in order to bridge this gap.
Another challenge emanates from the fact that majority of Kenyans now access social media networks through their mobile phones. Due to connection charges, there is limited access to the internet and thus social networking sites. There is need for access to mobile phones that allow for all features necessary to navigate through social media networking sites
Maximizing Returns from Social Media Marketing in Kenya
We at http://richestcommunications.com design social media optimization strategies for SMEs in Kenya. This includes a designing a website, hosting the website and performing SEO. We also take clients through setting up social media accounts and eventually market the business and its products and services. This is through articles, blog commenting, posts, directory submissions etc.
We also have our Social Media Academy where we are training business people and other professionals on how to maximize their social media presence. The seminars are in two groups; One group on Tuesdays and Thursdays from 6pm to 8pm and another group on Saturdays from 2pm to 6pm. We go through ten steps in setting up your social media platform and also through execution stages. The training lasts for 20hours and we charge Kshs 20,000/=.
We are also taking clients through setting up product tests and other data collection requirements through social media. This is more suitable for researchers who need instant response to their questionnaires. We will also help you analysis such data through SPSS and other data analysis tools such as Microsoft Excel. Call us today for a quote on +254722281679