If you are thinking about starting a business in Kenya, then you need a well done business plan regardless of your business nature or size. You probably are wondering what that really means, a business plan is a plan that sets out the future approach and economic growth of a business, in most cases, the plan covers a number of years. It is the most focal component for a flourishing business.
It is important to understand that to be able to get funds from an investor your business plan should be well written. A point to note is that banks and other financial institutions in Kenya give funds to persons who comply with the specific guidelines. This is to ensure that investing in your business will not be a waste of time and money on their side.
Below is an outline of the eight important steps that need to be taken in order to come up with a winning business plan:
STEPS TO OBSERVE IN BUSINESS PLAN WRITING IN KENYA
- A EXECUTIVE SUMMARY
This is the key segment of a business plan as it is meant to convince the intended investor that your business is worth investing in. The summary is also essential as it communicates to employees on what is expected of them. However, communication does not stop at the employees but it also extends to the probable customers.
- A SHORT DESCRIPTION OF HOW THE BUSINESS STARTED
You are required to give an understandable explanation of how the business was established.
- THE BUSINESS TARGET AND OBJECTIVES
In this section, you are expected to indicate your short and long-term goals for your business. The speed at which you think the business is going to grow is important in this section. Your probable customers should also be indicated.
- THE TOP MANAGEMENT MEMBERS LIFE HISTORY
Official names of top management personnel and their assigned responsibilities should be clearly indicated.
- PRODUCT OR SERVICE TO BE PRESENTED
Clearly indicate the uniqueness of your product or service in the Kenyan market.
- YOUR PRODUCT OR SERVICE MARKET POTENTIAL
You need to do a research of how well your product is going to do in the Kenyan market. Ensure that you bring out the point that targeted market is a success.
- APPROACH ON SALES AND MARKETING
In this section, indicate the kind method you are going to use to ensure that your intended customers get to know about your product or service. By this I mean the kind of method you are going to use to advertise like for instance, word of mouth or online services.
- PROJECTION ON FUTURE FINANCES
This section points out the target to be used before making a decision to close down the business. Factors such as profits and how the Kenyan market receives your business idea are to be considered.
LOOKING FOR BUSINESS PLAN WRITING IN KENYA?
It is essential to write a good business plan in Kenya before you start up the business. This will act a guideline for you and your employees when running the business. The plan also speaks to the probable customers on what to expect from your business. It as well communicates to potential investors on whether they are going make money by funding in the business.
Call/Text/WhatsApp Deacon Daniel K. Muguko on 0722 281679 for a meeting to get your Business Plan Ready in 7Days. Prices range from as low as Kshs 7k for a 7page Business Plan to Kshs 50k for a standard 25 Pages Business Plan. Visitwww.danielmuguko.com and www.acdigitalentrepreneurship.com for more details.