Perhaps you’re hearing about 17 Great ideas for your cake business social media in Kenya for the first time. From left right and centre, they say that online or digital marketing is a must these days for any small business, including your home cake business – so you’ve created a few profiles on Twitter, Facebook and Instagram, added a photo or two, maybe even added your website…Now what?
For most bakers, knowing what to post on their cake business social media, i.e. social media marketing isn’t something you’ve done a lot of (or even dabbled with at all!) so it can seem daunting to start out and know what to post.
17 Great ideas for your cake business social media in Kenya – Cake photos
Whether you’re developing a new recipe (and it looks good) or have just sent another cake out the door with a happy customer, share these fantastic photos to show just how great your cakes are!
Sharing testimonials goes hand in hand with sharing cake photos. They support the visual appeal of your bakes with social proof that other people love them, helping potential customers to think that they will love them too!
- Special offers
Have you just returned from an exhibition, market or fair with a few extra cakes leftover? As long as they’re still fresh and lovely, share a special offer for the remaining cakes with a call to action to buy them now. Likewise, share any offers running with usual purchases, for example free cupcakes with a custom cake. Hint: you could also send them to your cake email list!
- What you are baking today
Sharing an insight into your baking life will help people to see the real person behind the cakes, making you more relatable, building a relationship and – importantly – potentially building trust. We buy from people we trust! Continue reading